JOYRIDE.
INSIGHT: Create an experience to promote the, then upcoming, film, Joyride. Celebrate Asian Cultures + experiences.
IDEA: Involves lots of penis sculptures + dildos. Maybe a couple p*ssy tatts too…
TEAM.
CD: Ted Malenfant
AD: Sam Perry, B Michel
CW: Serena Board, Mariah Mercier
Strategist: Rachita Vasan
Wieden + Kennedy // 2023
SORRY NDA’s WERE INVOLVED. BUT REACH OUT FOR DEETS.
JUNETEENTH - FAMILY REUNION.
I created the design for Wieden + Kennedy’s Juneteenth celebration for the WeBlack ERG group. Design was used for social and T-Shirts given out at the event.
TEAM.
AD / Designer : B Michel
Design Producer: Paris Fontes-Michel
Wieden + Kennedy // 2023
disclaimer: not me. we also get told we look alike a lot tho.
NIKE - Dad’s are athletes too.
INSIGHT: The everyday things Dad’s do aren’t just the “everyday”, it’s Sport.
TEAM.
ACD: Jordan Dinwiddie
AD: B Michel
CW: Kieran Yancy
Wieden + Kennedy // 2023
MLB x All star weekend 2023
ICE CREAM FLAVORS.
- Hey Batter Batter: Butter Pecan ice cream w/ with strawberry preserves and nutella served in a waffle bowl.
- Take Me Out To The Ball Game: Double Fold Vanilla with Cracker Jacks pieces w/ caramel drizzle
- The Big Leagues: Original Big League Chew inspired (Strawberry, Banana, and Cherry Ice cream)
- Fat Lip: Chocolate ice cream w/ brownie pieces + fudge swirls
- Loaded Bases: 3 scoops of customer’s choice with the works - choice of syrup with sprinkles + whipped cream
- Men in Blue: Cookie Monster Blend - Vanilla ice cream w/ Oreos, Chocolate Chip Cookie Pieces, and Cookie Dough
- Pine Tar: Black Sesame ice cream w/ Honey Match Swirls
- All American: Lemon, Cherry + Blue Raspberry Sorbet swirled together
- The Dugout: Cashew vanilla ice cream w/ salted sunflower seed butter and coconut pieces. (V)
Baseball + Ice Cream = Summertime Sundaes @ ASW 2023 with local PNW legends, Salt & Straw.
TEAM.
AD / Design: B Michel
CW: Kieran Yancy
